Rustic charm meets modern elegance.
Hemlock & Hearth is a boutique home goods brand offering handcrafted décor, vintage kitchenware, and sustainable living products. Their vision: to create a warm, timeless lifestyle rooted in tradition and authenticity.
To design a cohesive and elevated brand identity that reflects heritage, craftsmanship, and natural simplicity—while appealing to a design-conscious, modern audience.
Brand Personality: Warm, Timeless, Natural, Refined
Values: Craftsmanship • Simplicity • Sustainability • Authenticity
Audience: Home décor lovers, interior stylists, nature-inspired shoppers
Through competitive analysis and brand positioning, we established a direction focused on emotional connection, visual harmony, and a sense of place.
The logo uses Cinzel, a serif typeface inspired by classical Roman lettering, symbolizing tradition and refined detail.
To complement it, Montserrat was chosen as the secondary font—a modern, clean sans-serif for body text and digital use.
Together, they balance heritage and modernity.
🖋️ Primary Font: Cinzel
💬 Secondary Font: Montserrat
| Color Name | Hex Code | Description & Usage |
|---|---|---|
| Burnished Gold | #AA9855 | Warmth, craftsmanship – used in packaging & accents |
| Deep Olive | #6B6641 | Earthy sophistication – backgrounds & headings |
| Aged Ivory | #DFD3C5 | Neutral balance – backgrounds & stationery |
| Deep Forest Green | #003314 | Depth & nature – logo, signage, and dark accents |
| Black Charcoal | #212121 | Contrast & modern clarity – typography and outlines |
The palette evokes a connection to nature, craft, and legacy—perfect for a heritage-inspired home goods brand.
We brought the brand to life across various touchpoints:
Business Cards: Textured stock, gold ink, deep green accents
Letterhead & Stationery: Clean layout, ivory background, serif/sans mix
Packaging Design: Minimalist label system, eco-friendly kraft materials
Social Templates: Consistent aesthetic for Instagram, Pinterest, and stories
App Icon & Favicon: Simplified monogram for digital recognizability
After launching the refreshed branding:
✅ Website traffic increased by 47%
✅ Social media engagement rose by 65%
✅ Secured retail placement in 15+ boutique stores
The visual identity positioned Hemlock & Hearth as a trusted, premium lifestyle brand with soul
This project is a testament to the power of strategic branding: combining heritage with elegance to craft a story that resonates.
Hemlock & Hearth now stands as a brand that feels lived-in, loved, and lasting