Industry: Hospitality & Short-Term Rental
Location: Urban city center
Focus: Boutique loft accommodations with an industrial-retro aesthetic
Lofts on Avenue was founded to fill a niche in the short-term rental market, offering travelers a unique blend of industrial charm, retro style, and modern comfort. Unlike generic accommodations, these lofts create a personalized, boutique stay experience in prime city locations.
When Lofts on Avenue entered the market, it faced three major challenges:
Market Saturation – Competing against large hotel chains and home rental platforms.
Brand Differentiation – Standing out with a unique style and consistent brand identity.
Target Audience Reach – Effectively appealing to design-conscious travelers seeking more than just a place to sleep.
The brand was built with a clear visual and experiential identity:
- Brand Aesthetic: A fusion of industrial and retro elements—exposed brick walls, reclaimed wood, black metal frames—balanced with sleek, contemporary finishes.
- Color Palette:
Primary Colors: White (#FFFFFF) and Light Grey (#ACADAC) for a clean, modern base.
Secondary Colors: Bold accents like Alizarin Crimson (#E32636) and Steel Blue (#4682B4) to convey personality and depth.
- Typography:
Primary Font: Montserrat — clean, geometric, modern.
Paired Font: Playfair Display — vintage elegance for headings and accents.
- Tone of Voice: Warm, welcoming, and design-focused, appealing to travelers who value atmosphere as much as comfort.
Brand Guidelines: A detailed document outlining logo usage, color palette, typography, image style, and design principles.
Website & App: Sleek, mobile-first design showcasing loft interiors with large imagery and minimal clutter.
Marketing Campaigns: Social media posts highlighting unique loft features, local culture, and guest experiences.
Interior Styling: Consistent use of brand colors and textures in decor—light neutrals as a base, with bold accents in furniture and art pieces.
Occupancy Growth: Achieved an average 82% occupancy rate in the first six months.
Social Engagement: Increased Instagram following by 230% through curated design-focused content.
Guest Satisfaction: Achieved an average review score of 4.9/5, with guests frequently praising the design and atmosphere.
Brand Recognition: Established a distinct visual identity in a competitive market, making Lofts on Avenue instantly recognizable to its target audience.
- Consistency is Key: Maintaining a unified aesthetic across physical spaces and digital platforms builds trust and recognition.
- Design as Differentiator: A well-defined design language not only attracts guests but also inspires repeat visits.
- Storytelling Matters: Showcasing the brand’s personality through photography, typography, and tone creates an emotional connection.