Client: Prospect Oracle
Industry: Data Analytics & Strategic Foresight
Services Provided: Brand Identity Development, Typography Selection, Color Strategy, Logo Guidelines, and Brand Communication Framework
Prospect Oracle was established with the vision of becoming a leader in predictive analytics and strategic intelligence. The company needed a brand identity that reflected innovation, precision, and future-focused thinking. They approached us to create a cohesive brand guideline that could clearly communicate their expertise in data-driven decision-making while standing out in a competitive, tech-driven market.
The main challenge was to create a brand identity that balanced futuristic innovation with trust and professionalism. The design had to convey high-tech sophistication while remaining approachable and versatile across platforms. Additionally, the brand required a strong visual system that could work seamlessly in both digital and print applications.
- Logo Design & Typography
The Dzruik Futuristic font was chosen for the logo to give a bold, high-tech personality.
A complementary typography system was established: Playfair Display for elegance and authority, Oxanium for modern tech appeal, and Poppins for versatile body text readability.
- Color Palette Development
Primary Colors: Rose Quartz Pink (#B856A1), Chinese Blue (#3E55A5), and Sky Blue (#6CCCDC) were selected to represent innovation, trust, and clarity.
Secondary Colors: Deep Plum, Midnight Navy, and Ice Blue were introduced to enhance versatility and depth.
- Brand Applications
Created a logo exclusive zone guideline to maintain clarity and prominence.
Designed an app icon with a minimalist and futuristic look for digital brand recognition.
Established consistent usage rules for typography and colors to ensure brand coherence across presentations, marketing, and UI/UX design
- The brand identity now reflects a perfect balance between futuristic innovation and professional trustworthiness.
- Prospect Oracle’s visual presence has become instantly recognizable in both digital and physical mediums.
- The structured brand guidelines ensure consistency across all internal and external communications, strengthening the company’s market positioning
Through a carefully curated combination of bold typography, strategic color use, and clear design rules, Prospect Oracle now stands as a visually strong and conceptually clear brand. The identity not only communicates its mission but also positions it as a future-ready leader in predictive analytics.